Jessie Goldenberg, owner of Nomad: The Wandering Fashion Boutique, is used to assisting the large crowd of customers her popular mobile fashion truck usually draws.  However, this past Monday she was more than happy to provide a personal shopping session to one customer in particular: Newark, New Jersey Mayor Cory Booker.  Booker was on hand to launch Newark as an official Kiva City and spent about ten minutes after the announcement checking out Jessie’s wares.  Booker is known as both a champion of small business and an active social media user, so it was no surprise that after making his selections and saying his goodbyes, he took to Twitter to express his support of Nomad and of Kiva (in fact, he tweeted about Kiva so many times I could barely retweet fast enough!):

Mayor Booker tweeting in support of Kiva

Shopping break! (L to R): Premal Shah, Kiva President; Jessie Goldenberg, Owner of Nomad: The Wandering Fashion Boutique; Newark Mayor, Cory Booker

Earlier that morning, on what had to be one of the hottest days so far this summer, a great group of and Kiva Zip borrowers and trustees, as well as Kiva partners and supporters, The Intersect Fund and The Rita Allen Foundation, gathered for a press conference to laud the benefits of Newark’s new status as a Kiva City. and The Intersect Fund borrower Elizabeth Hudzik and her husband Samuel were gracious enough to host us at her boutique.  With the Kiva City distinction, Newark joins the ranks of Little Rock, Los Angeles, Detroit, New Orleans, Washington, D.C. and Portland, OR in the role of connecting local civic leaders, community organizations and financial institutions to help build awareness of Kiva amongst small business owners.

Kiva City Newark Press Conference (L to R): Founder and CEO of The Intersect Fund, Rohan Mathew; Kiva President Premal Shah; President and CEO of The Rita Allen Foundation, Elizabeth Christopherson; Newark Mayor Cory Booker

Newark has had its share of economic hardship, but amidst the challenges is an exciting, dynamic spirit of entrepreneurship.  This spirit is furthered stoked by a variety of local organizations that provide technical assistance, training programs and more, many of which Kiva Zip is proud to call trustees.  While there is no lack of motivation or innovation amongst the entrepreneurs, there is a frequent lack of capital – which is where Kiva Zip comes in.  With a total of six loans already fundraised and being put to good use and another nine loans currently posted on Kiva Zip, the future is bright for these extraordinary entrepreneurs.

Following the press conference, the celebration continued Monday evening at the new (and beautiful!) office of The Intersect Fund.  The event was deliciously catered by Intersect Fund borrower Adrienne Fudge and presented a wonderful opportunity for borrowers, trustees and Kiva supporters to connect.

Computer stations set-up to promote our Kiva City Newark entrepreneurs!

Kiva President Premal Shah addressing the crowd


After a few busy weeks spent preparing for the big day, it was incredible to feel the energy buzzing through the room.  Everywhere I looked trustees were proudly introducing the entrepreneurs they had endorsed, entrepreneurs were swapping goods and business cards and everyone was eager to work together to create a prosperous economic future in Newark. To learn more about each of our entrepreneurs and make a loan (or two!), please visit

About the author

Sara Arnoudse

Sara was born and raised in Lexington, Massachusetts and graduated with her BA in International Affairs and Spanish from The University of New Hampshire. Starting with an exchange trip to Costa Rica in high school, Sara fell in love with traveling and has since spent time in Central and South America, Europe and Southeast Asia. After graduating from college, Sara worked for four years at EF Foundation for Foreign Study, a global nonprofit organization dedicated to promoting international education and fostering cultural awareness through student exchange. Currently living in New York City and studying at Columbia’s School of International and Public Affairs, Sara plans to pursue a career in international development with a focus on the alleviation of poverty through the innovation and creativity of affected individuals and communities. She is thrilled to be working as a Kiva Zip Fellow this summer and looks forward to contributing to the success of this new initiative.