If you're an avid Twitter user, you may have already noticed Kiva loans popping up in your timeline. So now even Twitter's using the Kiva API? Sorta… we actually created a new web service just for our friends across SoMA, but it's based on an open standard that anyone can use. It's called oEmbed and it looks like this: http://www.kiva.org/services/oembed?url=http%3A%2F%2Fwww.kiva.org%2Flend%2F99871&format=json Pass in any Kiva URL and we'll return an embeddable object (HTML, image, etc.) if it's available. You can detect if a page is embeddable by checking for a LINK tag in the HEAD of the html document with type application/json+oembed. Currently, only loans are embeddable and they're rendered as HTML similar to the example below.